Call Now: 475-236-5378

FOR IMMEDIATE RELEASE:
FrictionlessIT Acquires ZeroDay Strategies to Deliver Unified Profit Intelligence and Operational Maturity Platform for MSPs

Company Updates

January 2025 – Danbury CT – FrictionlessIT today announced the acquisition of ZeroDay Strategies, forming the managed services industry’s first unified platform combining profit intelligence software with hands-on operational maturity and go-to-market execution services. 

Managed Service Providers have historically relied on disconnected tools and vendors to manage utilization, margins, staffing, and growth. FrictionlessIT was built to address this challenge by delivering integrated operational clarity and execution discipline designed specifically for MSP environments. 

At the center of the offering is FITware, FrictionlessIT’s Profit Intelligence Platform, developed inside a real MSP and integrated directly with ConnectWise PSA. FITware provides visibility into utilization, margins, service delivery health, staffing balance, and leadership effectiveness, along with an advanced incentive and bonus framework designed to reinforce sustainable growth behaviors. 

The acquisition of ZeroDay Strategies extends this visibility into execution. The combined organization, operating under the FrictionlessIT brand, now delivers FITware, operational maturity consulting, and done-for-you sales and marketing services through a single, integrated model. 

“This acquisition represents a meaningful shift in how MSPs can approach growth,” said Steve Martin, Chief Executive Officer of FrictionlessIT. “For the first time, MSPs can access profit intelligence software and consulting that were designed together, tested inside real MSPs, and delivered as a single operating system for scale.” 

As part of the acquisition, ZeroDay Strategies now operates as the Frictionless Services Group, led by Adam Bielanski, Chief Operating Officer, and Nicole Bielanski, Chief Revenue Officer. The team provides hands-on coaching, operational maturity consulting, and revenue execution aligned with each MSP’s operational capacity. 

FrictionlessIT was founded by Jim Kennedy, founder and owner of The Network Support Company, a 100% organically grown MSP that reached #50 globally on the MSP501. FITware was developed over years of real-world MSP operating experience and was a key driver of that achievement, helping leadership surface meaningful performance signals and make informed decisions earlier in the business lifecycle. 

“It took years of trial and error to understand what truly drives sustainable MSP success,” said Kennedy. “FITware exists so MSPs don’t have to learn everything the hard way.” 

The announcement follows the launch of FITware 2.1 at IT Nation Connect Global and a period of accelerated adoption among MSPs seeking clearer, more disciplined approaches to growth. MSPs can learn more or schedule an introductory conversation with a Frictionless Services Group coach at frictionlessit.net/fsg. 

 

About FrictionlessIT: FrictionlessIT is a profit intelligence and operational maturity company built exclusively for managed service providers. Through its FITware platform and integrated professional services, FrictionlessIT helps MSPs improve profitability, operational clarity, and leadership effectiveness while maintaining a healthy culture and long-term stability. 

Frequently Asked Questions (FAQ)

1. What was announced?
FrictionlessIT has acquired ZeroDay Strategies to create the MSP industry’s first unified platform combining profit intelligence software with operational maturity consulting and go-to-market execution services. 
2. Why did FrictionlessIT acquire ZeroDay Strategies?
MSPs often gain insight into their business but struggle to translate that insight into consistent execution. This acquisition allows FrictionlessIT to extend beyond visibility into hands-on implementation, helping MSPs operationalize data, establish execution discipline, and scale profitably. 
3. What does this mean for MSPs?
MSPs can now access software, consulting, and execution services that were designed together, tested inside real MSP environments, and delivered through a single, integrated model. This shortens learning cycles, reduces wasted effort, and supports healthier, more sustainable growth. 
4. What is FITware?
FITware is FrictionlessIT’s Profit Intelligence Platform, developed inside a real MSP and integrated directly with ConnectWise PSA. It provides visibility into utilization, margins, staffing balance, service delivery health, leadership effectiveness, and incentive alignment using data MSPs already generate. 
5. How does FITware differ from traditional MSP reporting tools?

FITware focuses on operational intelligence gathered from the entire scope of MSP rather than narrowly focused raw reporting. It surfaces meaningful performance signals, highlights second-order effects, and connects metrics directly to decision-making, accountability, and behavior – rather than presenting disconnected dashboards. 

6. What role does ZeroDay Strategies now play?
ZeroDay Strategies now operates as the Frictionless Services Group. The team provides operational maturity consulting, leadership coaching, and done-for-you sales and marketing execution, integrating FITware directly into MSP operations. 
7. Will existing ZeroDay Strategies clients be impacted?
Existing clients will continue to receive services without interruption. Over time, they will gain access to deeper integration with FITware and expanded capabilities through the broader FrictionlessIT platform. 
8. Who leads the Frictionless Services Group?
The Frictionless Services Group is led by: 

Adam Bielanski, Chief Operating Officer, who oversees operational maturity consulting and execution discipline. 

Nicole Bielanski, Chief Revenue Officer, who leads sales and marketing strategy and execution services. 

9. Does FrictionlessIT replace existing tools or consultants?
FrictionlessIT is not a replacement for every tool, but it serves as a unifying operating system for MSP profitability and maturity. Many MSPs use FITware to bring clarity and discipline to existing investments while eliminating redundant or low-impact initiatives over time. 
10. What makes FrictionlessIT different from other MSP consulting firms?
FrictionlessIT combines MSP-built software with operator-led consulting. Both were developed and tested inside real MSP environments, with an emphasis on long-term sustainability, profitability, and team health—not short-term tactics or generic frameworks. 

 

11. Who founded FrictionlessIT?
FrictionlessIT was founded by Jim Kennedy, founder and owner of The Network Support Company, a globally ranked MSP and MSP501 Top Provider. FITware was developed over many years inside his operating MSP. 
12. How does this acquisition affect FrictionlessIT’s product roadmap?
The acquisition accelerates FrictionlessIT’s ability to connect insight with execution. Product development and services are now aligned around a single goal: helping MSPs move from operational visibility to repeatable, disciplined growth. 
14. How can MSPs learn more?

MSPs can schedule a no-pressure introductory conversation with a Frictionless Services Group coach or learn more at frictionlessit.net. 

15. Is FrictionlessIT focused on rapid growth or long-term sustainability?
FrictionlessIT prioritizes durable, profitable growth. Decisions are evaluated across staffing, incentives, service delivery, leadership behavior, and culture to avoid creating operational or cultural debt as MSPs scale. 

Recent Posts

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

See All