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TAKE THE 30-DAY PROFIT CHALLENGE

Give us 30 days. We analyze your Time Entry, Utilization, and Client Effective Rates using your our Profit Intelligence Platform, FITware and your ConnectWise data. We will deliver a Benchmark Brief: an analysis report, profitability roadmap, and benchmarking against high-performance MSP best practices, valued at $2,500, at no cost to you.

• Identify hidden profit leaks
• Benchmark your performance
• Receive a clear profitability roadmap

Fill out the form to get started, and our team will get to work right away.

Challenge Us. Give us 30 Days to Provide Profit Intelligence.

We measure three key performance drivers that directly impact your profitability reviewing data from over the last 12-months: 

Timely Time Entry: Ensures revenue isn’t lost due to missing or delayed time logging

Productive Hours: Measures how effectively your team’s available capacity is being converted into value and revenue

Client Rate Analysis: Identifies underpriced or at-risk accounts that may be eroding margin

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The Benchmark Brief; A Clear Roadmap to Increased Profit

Our SLI and Service Leadership Certified Coach will then compare your results against high-performing MSP benchmarks to show: 

  • Where revenue may be leaking 
  • Where efficiency can be improved 
  • Which clients may be unprofitable 
  • What corrective actions could increase margin 
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What’s Included in The Benchmark Brief

Executive Summary: A clear, data-backed snapshot of your current operational and profitability position. It highlights where you’re performing well and where immediate attention is needed.
Benchmark Alignment: A focused comparison of your operational and financial metrics against high-performance MSP best practices – to determine where you outperform, where you lag, and how far you are from top-quartile performance. This provides a clear, objective baseline for prioritizing margin improvement initiatives.

Profitability Pressure Points: Pinpointed gaps in time capture, technician utilization, and effective rate realization that may be compressing margins. These are the specific operational friction points impacting profitability.
30 Days of FITware: Full access to FITware for 30 days, including structured onboarding and configuration to ensure your data is clean, connected, and reporting accurately. We handle the setup so you can immediately see meaningful performance insights without internal lift.
12–24 Month Roadmap: A practical, phased plan outlining small, targeted operational adjustments designed to compound into meaningful margin improvement over time.

 

1-Hour Executive Review Session: A focused, one-hour strategy session with a FITware specialist to walk through your findings, benchmark alignment, and priority opportunities. You’ll leave with clarity on what actions will have the greatest near-term impact on profitability.
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Meet FITware, The Profit Intelligence Platform We Use To Assess Your IT/MSP Business

We use FITware as an advanced assessment engine to analyze your ConnectWise data at a level most MSPs never see. Its reporting surfaces hidden patterns in utilization, effective rates, service delivery, and team performance that standard dashboards simply don’t reveal. From that analysis, we translate the data into a clear, actionable roadmap outlining where profitability can increase, and how to make it happen.
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FITware Gives Leadership Clarity

We leverage FITware as a diagnostic tool to identify hidden profit opportunities and margin leaks inside your existing data. Then we translate that analysis into clear, actionable insight.

Reinforce the Behaviors That Drive EBITDA

From the assessment, you’ll see exactly which behaviors are driving, or limiting, profitability. FITware ties performance data directly to operational outcomes so leadership can:

  • Improve utilization and effective rates

  • Strengthen service delivery performance

  • Increase accountability across teams

  • Align incentives with EBITDA growth

Reach Profitability Goals in 12–24 Months

The Benchmark Brief you receive outlines the specific adjustments that can increase profitability based on your data today.

The Three Areas We Analyze

Time Entry

Ensures revenue isn’t lost due to missing or delayed time logging

Productive Hours

Measures how effectively your team’s available capacity is being converted into value and revenue

Client Rates

Identifies underpriced or at-risk accounts that may be eroding margin
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Built for Modern MSPs Who Want Clarity, Accountability, and Growth

This is ideal for MSPs who:

  • Use ConnectWise PSA
  • Have 5+ technicians
  • Want clarity on margin compression
  • Suspect utilization or rate discipline may be slipping
  • Care about profitability without sacrificing culture

Why The Benchmark Brief Is Important for Leaders

Most MSP leaders rely on dashboards, reports, or gut instinct to evaluate performance. The problem is that internal reporting rarely tells you how you compare to the broader market or where the real opportunity gaps exist.

The Benchmark Brief changes that.

Instead of just showing data, it provides leadership teams with a clear benchmark-driven perspective on their business.

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FIT ConnectWise Functional Configuration and Implementation

If Time Entry, Utilization, and Client Rates Drive MSP Profitability…

Wouldn’t you want to know exactly where you stand?

Request Your 30-Day Benchmark Brief

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